Freelance web developer · Puglia, Italy

E-commerce and websites
that grow
your business.

With over 8 years of experience in web development, I collaborate with agencies and companies, offering solid and high-performing technical solutions to transform their ideas into concrete digital projects.

As co-founder of Studio Polvo, I work directly with clients, combining web development and brand strategy.

Over the past few months I've added a new piece: tools that bring AI models into the projects I work on. They make it possible to complete in weeks what would otherwise take months, with human review on every piece of content published.

100+ Projects completed
8+ Years of experience
30+ Active e-commerce

A real case: Angelini Arredamenti

In 2025 I worked with Studio Polvo to transform the digital presence of a furniture store in Puglia. Tracking, Google Shopping, product page optimization: in 9 months traffic nearly doubled.

+90.6% Users from 10,386 to 19,796 in 9 months
6,432 Google Shopping clicks channel started from zero
+35.3% Organic Traffic 11,737 users from search
Read the full case study →

How we collaborate

Two ways to work together

For companies

Direct work with companies

Technical development and web solutions

If you need an experienced developer for:

  • Creating a high-performing WordPress or PrestaShop site
  • Optimizing an existing e-commerce
  • Developing custom integrations with ERP systems
  • Solving complex technical problems
With Studio Polvo

Complete strategic projects

Co-founder Studio Polvo

At Studio Polvo we combine brand strategy and web development for professionals and brands who want to communicate with authenticity and consistency.

If your project needs:

  • Clear positioning strategy
  • Defined brand identity
  • A website that reflects your values

Two real projects

AI integration

PrestaShop + AI

SEO Product with AI

PrestaShop module for catalogue SEO fields

It fills in meta titles, meta descriptions and descriptions for products, categories and brands, starting from real Search Console queries. Four fixed points:

  • Switchable between Claude and Gemini
  • Mandatory human review on every piece of copy
  • Validation that blocks invented data
  • Before and after comparison on Search Console
SEO analysis

SEO Suite

MCP server for the SEO analysis of a site

It connects Claude to a site's data and lets you query it in conversation. Thirty-five tools across:

  • Search Console and Analytics 4
  • Core Web Vitals and technical SEO
  • Merchant Center and Google listing
  • Read only, one environment per client

Portfolio

I've developed scalable e-commerce and high-performing websites for creative agencies and brands throughout Italy.

Design analysis, custom functionality development, advanced tracking integration. I transform complex designs into functional reality.

My expertise

💻

E-commerce
development

Expert in developing complete e-commerce solutions. PrestaShop, WordPress + WooCommerce, custom integrations.

PrestaShop WooCommerce PHP MySQL
⚛️

Frontend dev
WordPress expert

Over 8 years of experience in custom website development, optimizations and advanced integrations.

HTML5 CSS3 JavaScript WordPress
🎨

Performance
& tracking

Specialized in ERP integrations, performance optimization and advanced tracking setup for e-commerce.

API GTM GA4 Performance
🤖

AI
integrations

Development of modules and tools that bring AI into systems already in use, with verifiable data and human review before anything is published.

Claude API Gemini API MCP Structured JSON

Professional
experience

Freelance web developer 2025 - Present
Freelance
📍 Remote • Italy

Developing complete e-commerce solutions for creative agencies and SMEs. Specialized in PrestaShop and WordPress, offering custom development services, ERP integrations and performance optimization.

PrestaShop WordPress PHP API Integration
Co-founder Studio Polvo 2025 - Present +
Full stack developer @ Allaseconda 2023 - 2024 +
Web developer @ Mediabrand 2020 - 2023 +
Computer science teacher @ Genesis Consulting 2019 +
Contact

Let's start
working together

Looking for a reliable developer for your next project? Drop me an email or fill in the form. I'll get back to you within 24 hours.